Jeff Jarvis has an interesting point here about the article no longer being the building block of news information. He believes topics could dethrone articles. On topics:
“…I want a page, a site, a thing that is created, curated, edited, and discussed. It’s a blog that treats a topic as an ongoing and cumulative process of learning, digging, correcting, asking, answering. It’s also a wiki that keeps a snapshot of the latest knowledge and background. It’s an aggregator that provides annotated links to experts, coverage, opinion, perspective, source material. It’s a discussion that doesn’t just blather but that tries to accomplish something”
I agree- It could operate as a sort of google search in reverse. Rather than a clean slate search, publishers find an issue and see where they can build outward, evolve the topic or point of view. The bigger idea is a story is never told and concluded, it changes and grows based on the interest of the reader. After all we know things are changing.