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BACKRONYM:

By Mike Kuhl

A phrase constructed after the fact to infuse meaning or new meaning into an already existing acronym. Examples in branding:

LG: Life’s Good

BP: Beyond Petroleum

This entry was posted on February 5, 2009 at 4:02 pm and is filed under Interesting, words. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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