February 5, 2009

A phrase constructed after the fact to infuse meaning or new meaning into an already existing acronym. Examples in branding:

LG: Life’s Good

BP: Beyond Petroleum


Microblog Search

February 2, 2009

Just stumbled across this. Thought it was very worth and I will now be adding this to by toolbox of useful gizmos.

Are there any other good apps for monitoring microblogs?

Tim Silva: Door Master

January 30, 2009
On doors

Tom knows doors and I appeal to his magnanimous intellect. Other words of door wisdom:

“If it’s not installed right, it won’t hang well.”

“I started out using little more than a hammer, a chisel, and a screwdriver.”

“It took a good long time and lots of patience.”

Thanks Tom!

Iceboating is fun!

January 14, 2009

Vodpod videos no longer available.

more about “Capt. Strangeboat on Vimeo“, posted with vodpod
Had a blast doing this this weekend. If you get the chance, I recommend.

2008: My Top 10

December 28, 2008

With the close of the year, I thought it best to recount my top 10 list. This isn’t specific to any particular genre or idea; it’s just a list of 10 things that I deemed influential/interesting/useful in my life over the past 12 months.

10. Hobie 20 North American Championships

When I'm around, sailboats often become failboats

When I’m around, sailboats often become failboats

June 3-7th, I was in Yankton, SD for the 2008 Hobie 20 Sailing Championships. Hobie 20’s are like the formula 1 racecars of the Hobie Catamaran world. We had every wind type imaginable and a giant thunderstorm that ripped a hole in our sail and demasted a few other boats. Thanks to Dave Rice for putting that whole show together and getting me on a boat.

More, less depressing pictures and details can be found here.

9. This Grill

Char-Broil Uber Mega Grill

Char-Broil Uber Mega Grill

50,000 BTUs of Duel Fuel Power; Char-Broil’s finest BBQin’ technology with side burner and electric rapid fire ignition. That was a little happy birthday me present in June.

7. FAIL Blog

Whenever life gets you down, go check out what’s going on at the FAIL Blog. Chances are, there is someone who has failed bigger than you, or at least before you did.

6. New Digs


Not much of a story here, just a new place to live. Thanks Craig (and Brandon and Ace).

5. It’s Always Sunny in Philadelphia

This was going to be entitled “The Nightman Cometh” but then I remembered “The Gang Solves the Gas Crisis” and “The Gang Cracks the Liberty Bell” and “Who Pooped the Bed” and holy moley you gotta watch this stuff.

5. The Rediscovery of Twitter

I signed up for Twitter quite a while ago but didn’t have much use for it. Now that I have a group of friends on it, I can keep my thumb on them. It’s good interaction with some of my favorite brands too. Now if only Puma would start doing something cool like Comcast.

4. The Dark Knight

I’m a movie guy, so naturally, I liked The Dark Knight. But what was really cool was seeing the movie at midnight on opening night with a bunch of die hard fans. Go see the next big movie opening just to see the crowd react. The marketing was also pretty cool and worth a second look.

3. Netflix/XBOX Integration

I’m a techno early adopter and I usually end up getting burned; 2.o is always better than 1.0, but I’m glad I jumped on this one early. For the first time, I have started to consider cutting cable altogether. If only they would add The West Wing to instant que and live sports.

2. Bought a Sailboat


Need a little wind here...

I’ve spent a lot of money on a lot of stupid things so far, but this was the best $1,500 I’ve ever spent. Plus, I can now say that I am a member of a yacht club.  Although, that doesn’t garner the respect I thought it would.

1. The Chip Video



December 21, 2008

Maybe it’s just because I enjoy sailing, but this was a cool term.

In modern usage, the loose assemblage of skipper, navigator, tactician and other thinking types in the back of the boat. Generally: The strategic team within the crew, in control of the balance and course of the boat.

Originally, it was the seaman  stationed on the poop or after part of the ship, to attend the after-sails.



December 15, 2008

A Pennsylvania Dutch word meaning “running around.”

Specifically, a period of time when Amish youngsters are given free reign on society. The purpose of this period is to allow adolescents the freedom to experience the outside world with the hope that they will see the evil in “English” society and decide to return to the fold.

80% of Amish youth return.

20% _______________


The Mazda 3 is Pikachu

December 8, 2008
The Mazda 3 is Pikachu

The Mazda 3 is Pikachu

And my roomate drives one.


December 2, 2008

When marketers and fake “concerned citizens” try to create the impression of spontaneous, grassroots behavior.

Grassroots > Grass > Fake grass > AstroTurf > Astroturfing

Example: “Hey guys, love what you are saying here, but you should really look at the new BlackBerry Storm! It is super cool and loaded with great features such as GPS and a full touchpanel! Go to to check it out.

PS- Don’t do this.


Bender the Microwave

October 7, 2008