mmmm, relevence

TNS randomly selected 1,015 nationally representative adults in the US “whose households belong to TNS’s online consumer panel” for its survey. 72 percent of those surveyed said that they find online advertising annoying when the ads are not relevant to their needs, and 87 percent of the group said that under a quarter of ads are well-targeted towards them. 58 percent said that zero to 10 percent of ads are well-targeted.

This attitude presents a conundrum for advertisers, who are simultaneously being told that consumers want to see more relevant ads but don’t want to have their activities tracked in order to make those ads relevant.

…but Brawndo, it’s got electrolytes. It’s what plants crave.

the rest found here

Advertisements

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: