Archive for the ‘words’ Category


February 5, 2009

A phrase constructed after the fact to infuse meaning or new meaning into an already existing acronym. Examples in branding:

LG: Life’s Good

BP: Beyond Petroleum


2008: My Top 10

December 28, 2008

With the close of the year, I thought it best to recount my top 10 list. This isn’t specific to any particular genre or idea; it’s just a list of 10 things that I deemed influential/interesting/useful in my life over the past 12 months.

10. Hobie 20 North American Championships

When I'm around, sailboats often become failboats

When I’m around, sailboats often become failboats

June 3-7th, I was in Yankton, SD for the 2008 Hobie 20 Sailing Championships. Hobie 20’s are like the formula 1 racecars of the Hobie Catamaran world. We had every wind type imaginable and a giant thunderstorm that ripped a hole in our sail and demasted a few other boats. Thanks to Dave Rice for putting that whole show together and getting me on a boat.

More, less depressing pictures and details can be found here.

9. This Grill

Char-Broil Uber Mega Grill

Char-Broil Uber Mega Grill

50,000 BTUs of Duel Fuel Power; Char-Broil’s finest BBQin’ technology with side burner and electric rapid fire ignition. That was a little happy birthday me present in June.

7. FAIL Blog

Whenever life gets you down, go check out what’s going on at the FAIL Blog. Chances are, there is someone who has failed bigger than you, or at least before you did.

6. New Digs


Not much of a story here, just a new place to live. Thanks Craig (and Brandon and Ace).

5. It’s Always Sunny in Philadelphia

This was going to be entitled “The Nightman Cometh” but then I remembered “The Gang Solves the Gas Crisis” and “The Gang Cracks the Liberty Bell” and “Who Pooped the Bed” and holy moley you gotta watch this stuff.

5. The Rediscovery of Twitter

I signed up for Twitter quite a while ago but didn’t have much use for it. Now that I have a group of friends on it, I can keep my thumb on them. It’s good interaction with some of my favorite brands too. Now if only Puma would start doing something cool like Comcast.

4. The Dark Knight

I’m a movie guy, so naturally, I liked The Dark Knight. But what was really cool was seeing the movie at midnight on opening night with a bunch of die hard fans. Go see the next big movie opening just to see the crowd react. The marketing was also pretty cool and worth a second look.

3. Netflix/XBOX Integration

I’m a techno early adopter and I usually end up getting burned; 2.o is always better than 1.0, but I’m glad I jumped on this one early. For the first time, I have started to consider cutting cable altogether. If only they would add The West Wing to instant que and live sports.

2. Bought a Sailboat


Need a little wind here...

I’ve spent a lot of money on a lot of stupid things so far, but this was the best $1,500 I’ve ever spent. Plus, I can now say that I am a member of a yacht club.  Although, that doesn’t garner the respect I thought it would.

1. The Chip Video



December 21, 2008

Maybe it’s just because I enjoy sailing, but this was a cool term.

In modern usage, the loose assemblage of skipper, navigator, tactician and other thinking types in the back of the boat. Generally: The strategic team within the crew, in control of the balance and course of the boat.

Originally, it was the seaman  stationed on the poop or after part of the ship, to attend the after-sails.



December 15, 2008

A Pennsylvania Dutch word meaning “running around.”

Specifically, a period of time when Amish youngsters are given free reign on society. The purpose of this period is to allow adolescents the freedom to experience the outside world with the hope that they will see the evil in “English” society and decide to return to the fold.

80% of Amish youth return.

20% _______________



December 2, 2008

When marketers and fake “concerned citizens” try to create the impression of spontaneous, grassroots behavior.

Grassroots > Grass > Fake grass > AstroTurf > Astroturfing

Example: “Hey guys, love what you are saying here, but you should really look at the new BlackBerry Storm! It is super cool and loaded with great features such as GPS and a full touchpanel! Go to to check it out.

PS- Don’t do this.


Mohorovicic Discontinuity:

August 26, 2008

The Mohorovicic Discontinuity, or “Moho”, is the boundary between the earth’s crust and the mantle.

The Mohorovicic Discontinuity was discovered in 1909 by Andrija Mohorovicic , a Croatian seismologist. Mohorovicic realized that the velocity of a seismic wave is related to the density of the material that it is moving through. He interpreted the acceleration of seismic waves observed within Earth’s outer shell as a compositional change within the earth. The acceleration must be caused by a higher density material being present at depth.

A self-descending, radiogenic heat powered tungsten capsule has been proposed to explore the “Moho.”


June 30, 2008

Throwing a HUGE amount of information into a computer and letting it figure out all possible problems and solutions. By plotting and analyzing points, computers can find correlations that no human could ever discover. Sounds big brother-like but I was surprised to find out that this is how Google’s translator works:

Google uses the same philosophy of learning via massive data for their translation programs. They can translate from English to French, or German to Chinese by matching up huge datasets of humanly translated material. For instance, Google trained their French/English translation engine by feeding it Canadian documents which are often released in both English and French versions. The Googlers have no theory of language, especially of French, no AI translator. Instead they have zillions of datapoints which in aggregate link “this to that” from one language to another.

~Kevin Kelly


June 20, 2008

The ultimate level of officiality. An event or relationship really only counts if it has been posted to facebook, for all the world to see.


June 19, 2008

“Communication, like water follows the path of least resistance.” ~Diane Krajicek


June 16, 2008

Hmm, Nichepapers. There is another solution.