Posts Tagged ‘astroturf’


December 2, 2008

When marketers and fake “concerned citizens” try to create the impression of spontaneous, grassroots behavior.

Grassroots > Grass > Fake grass > AstroTurf > Astroturfing

Example: “Hey guys, love what you are saying here, but you should really look at the new BlackBerry Storm! It is super cool and loaded with great features such as GPS and a full touchpanel! Go to to check it out.

PS- Don’t do this.