Posts Tagged ‘advertising’

mmmm, relevence

April 23, 2008

TNS randomly selected 1,015 nationally representative adults in the US “whose households belong to TNS’s online consumer panel” for its survey. 72 percent of those surveyed said that they find online advertising annoying when the ads are not relevant to their needs, and 87 percent of the group said that under a quarter of ads are well-targeted towards them. 58 percent said that zero to 10 percent of ads are well-targeted.

This attitude presents a conundrum for advertisers, who are simultaneously being told that consumers want to see more relevant ads but don’t want to have their activities tracked in order to make those ads relevant.

…but Brawndo, it’s got electrolytes. It’s what plants crave.

the rest found here